• Desiree Peterkin Bell

    Brand Builder. Author. Strategist.

    Meet Desiree

    Desiree Peterkin Bell founded DPBell & Associates, a full-service public relations firm, in 2016 after a long and successful career as a public and political affairs strategist.

    The award-winning brand builder and best-selling author has previously served in multiple local government administrations and national campaigns, including for Mayor Cory Booker, former NYC Mayor Michael Bloomberg, former Mayor Michael Nutter, and President Obama's reelection effort. Her work has been recognized by prestigious publications, such as PR Week, Billboard Magazine, and Black Enterprise, among others. At the helm of the Public Affairs firm, Desiree offers her clients access to over twenty years of expertise and networking, as well as a dedication to implementing long-term positive change.

  • DPBell & Associates

    Learn more about DPBell & Associates, the company Desiree Peterkin Bell founded in 2016.


    Desiree created the company after serving in various positions in multiple levels of government. She believes that this experience helps her and her team to be uniquely positioned to help their clients define strategic solutions to complicated problems. Reflective of Desiree, her company is driven by the purpose of the work in delivering outcomes for clients.

  • The Blog

    Read some of Desiree Peterkin Bell's blog posts on a variety of topics!

    Marketing a new or established business has never been easier when you consider all of the promotional resources that are available online. In fact, many of these resources are either free or come at a low cost. This makes marketing accessible to every small business owner and entrepreneur. Here...
    A good marketing strategy will push you beyond the borders and enable you to acquire new users for your product and sustain relationships with others. It requires an in-depth understanding of human psychology, one whose process can never stop. A good marketing strategy evolves with time and...
    Content marketing is regarded as the undoubted future of digital marketing. Search engine optimization (SEO) consists of using strategically created content, which ensures that clients can get better viewership across the websites. Like any other marketing strategy, content marketing should be...
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  • Videos

    View videos created by Desiree Peterkin Bell!

    What is Brand Activism?

    Learn about brand activism!

    Best Approaches for Brand Consistency

    Desiree Peterkin Bell describes how to ensure that your brand is consistent in the workplace and beyond.

  • Press

    Press By<!--br {mso-data-placement:same-cell;}-->Desiree Peterkin Bell & DPBell & Associates

    A Global Movement: The Mic: Africa

    This December, Derrick Ashong’s two-time Emmy finalist digital series, “The World Cup of Hip Hop,” will evolve into the first-ever multi-platform TV format born on the African Continent. Read more.

    Powerful Women In Love: Eroding Cynicism: Love Isn’t Just in Fairytales

    Early on, I was one of those women who didn’t believe that “powerful, successful women” could find a partner, so I was content with the idea of working most days and nights and dating intermittently. Read more.

    Desiree Peterkin Bell, Founder of DPBell & Associates

    Desiree Peterkin Bell is driven by Purpose, not Position. Desiree raised by a single mother, who didn’t always have the monetary resources for her children, as a community activist, raised her children to work hard and make education a priority. Read more.

    Desiree Peterkin Bell: The Power of Purpose

    There are countless ways to be a leader and impact those around you. Discourse on leadership styles has drawn attention to the ‘mindful leader’ and “value-driven leader.’ Read more.

    The Culture Newsletter: These Black And Brown Leaders Are Stepping Up To Normalize Mental Health Conversations

    The following is an excerpt from this week’s For(bes) The Culture newsletter, dedicated to elevating and empowering Black and Brown professionals. Read more.

    AMP Global Is Re-centering Africa as a Global Hub for Technology and Entertainment

    A Ghana-born/US-raised founder is transforming how the world sees the continent and the continent sees itself. Read more.

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